When it comes to social media, here is a question we hear all the time.

“What can social media do for a business like mine?”

The answer is, a lot.

In 2017, 81% of U.S. citizens have a social networking profile. And while many people use their accounts for keeping up with friends and family, there are a ton of advantages of having a social platform that makes it a critical part of doing business.

Here are a few of the advantages.

  • Social media allows you to increase your brand awareness and gives you an additional microphone to get information about your products and services to potential customers.
  • It also makes it easy for your customers to reach you directly with questions, concerns, testimonials, etc.
  • It can also be extremely targeted, allowing you to share information with the people most likely to buy from you.
  • Finally, social media can drive more traffic to your website, increasing the amount and, even better, the quality of the leads you receive.

Now you’re probably thinking, “I can write a short tweet or post myself, so why do I even need an agency to do it for me?”

Business social media is about much more than posting comments. It’s about creating and implementing a content strategy that aligns with your brand’s mission, tied to your buyers’ primary needs and purchasing cycle.

What’s more, the right agency can measure and monitor your engagement in real-time, and double down when content is performing, and regroup when it’s not.

Social media can have a bigger impact on your bottom line than you might think. Even if you’re a B2B company. Let Burns360 help keep you on target—and your customers coming back.