Public Relations

The start of a new year. It’s a time when your newsfeed overflows with resolutions to drop a few pounds, save a little money, get more exercise, and if you’re in the marketing and communications business, it’s the season for articles forecasting the most important trends for the year ahead.

Isn’t it funny that come...

Normally when I write blogs, I avoid starting by quoting formal definitions. Why? They’re uncreative. A cop out, if you will. But today, I will break my own rule because the term “legacy system” deserves it, and from a marketing perspective, its core meaning matters.

Wikipedia says: “In computing, a legacy system is an old method, technology,...

Sometimes in the world of public relations, your clients end up on the wrong side of the news cycle. And as PR professionals, it is our job to make sure the situation doesn’t escalate, lead to revenue loss, or worst of all, damage our client’s reputation.

Trust me on this one. An excellent reputation is...

Last week, I had the privilege of being a part of a Women’s Health Initiative Tour at the City of Hope in California. Ranked as one of “America’s Best Hospitals” in cancer research by U.S. News & World Report, City of Hope is one of the nation’s leading research and treatment centers...

It’s written, it’s edited, and it’s ready to go. Just like that, through the magic of the modern-day PR newswires, you’ve just sent the press release you’ve worked on for months to every news outlet worth its weight in mere seconds. Your job here is done, right?

Wrong.

Electronic newswires make it a breeze to...

This interview was originally posted on klemchuk.com.

This week we are talking with Jennifer Green-Moneta, Executive Vice President and Managing Partner of Burns360, an integrated digital marketing and PR agency with a special focus on business-to-business (B2B) companies. Jennifer brings more than 25 years in media relations, marketing communications, and...

If there is one thing I’ve learned from working on both the journalism and the public relations sides, it is this. Everyone has a story to tell.

In the television news business, each day was a battle to convince everyone from severe weather victims to people trying to do a little good in the...

When it comes to print journalism, here are some facts for you. As someone who’s been pitching writers and reporters for more 20 years, let me warn you, they aren’t pretty.

• In 2014, 91 U.S. and Canadian-based magazines ceased publication, up from 51 closures in 2013.
• In 2015, budget cuts forced the U.S. political...

by Erik Wheater

Given the right time slot in a big enough market, television news coverage could mean having your product seen by tens of thousands of people simultaneously. It could mean positive PR for your company if a local station comes out to cover your charitable event. And an interview posted on a television...

Great PR for professional services isn’t just business as usual.

PR is a whole lot easier when you have new products to talk about, a groundbreaking story and a constant stream of news flowing in and out of your industry. But PR for professional services is a different ballgame altogether.

Unlike trendy consumer rollouts or...