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I heard once that “luxury” was the most over-used word in marketing. Everything from apartments, to homes, to cars, to vacations and to (fill in the blank) always offers a level of “luxury” any sane buyer would want.

But if it came to a vote, I would actually rank “luxury” as the second-most overly used...

When it comes to print journalism, here are some facts for you. As someone who’s been pitching writers and reporters for more 20 years, let me warn you, they aren’t pretty.

• In 2014, 91 U.S. and Canadian-based magazines ceased publication, up from 51 closures in 2013.
• In 2015, budget cuts forced the U.S. political...

“Being powerful is like being a lady. If you have to tell people you are, you aren’t.”

Ever heard it? It’s a quote from former British Prime Minister Margaret Thatcher. While it’s meaning is up for interpretation, I hear it like this: people who talk the most about their accomplishments are usually the ones who...

In the movies, a lot of the most iconic scenes were never supposed to make the big screen at all. They were ad-libbed—the result of actors masterfully playing their roles to outshine a carefully crafted script.

But if you don’t have millions in your video production budget, Matt Damon isn’t too likely to appear in...

Every business owner knows a website can have a huge impact on driving customer demand, loyalty and sales. But to get the greatest benefit from your online presence, what should you consider as far as your website development strategy and costs are concerned?

When you sit down with a web developer, you’re likely to hear...

The first quarter of a new year is always the most exciting for me because it represents opportunity. Everyone is looking for new ways to innovate, and digital marketing trends are at the top of the list.

Based on the technology that 2017 is set to bring us, there are more ways to connect with...

I was an early adopter when it comes to social media. I can recall setting up my “Top 8 Friends List” on MySpace. I updated my first Facebook status in 2005, and I’ve been condensing my thoughts into 140 characters on Twitter for nearly a decade.

With that said, social media marketing is a far...

Let’s begin with a little dose of marketing heresy. Here it is—lead generation is not the Holy Grail of marketing and PR.

Qualified lead generation is the goal.

The distinction between the two isn’t just marketing speak. Generating qualified leads can literally mean the difference between a marketing strategy that succeeds or actually costs your...

By Raleigh Kung
Digital Marketing Manager
Burns360

I hear it all the time about Search Engine Marketing (SEM), otherwise known as Pay-Per-Click (PPC) campaigns:

“We’ve tried it before, and it just doesn’t work.”

It doesn’t stop there. Those who’ve given SEM a shot often have a laundry list as to why they didn’t...

Let’s backtrack to just a few short years ago when SEO was thought to be the holy grail of digital marketing. Good grief can things change in a hurry.

These days, SEO is moving out of the spotlight, and SEM—search engine marketing—seems to be taking center stage. Some digital marketers even claim that search engine...