Think the only way to get the word out about your brand is through high-dollar television, radio, print ads or, the costliest of all, one-on-one sale calls?

Well, think again.

These days, more than 90% of B2B buyers look online before making purchase decisions. That’s why If you want to compete in today’s marketplace, you need to have a strategic online presence—it’s simply no longer an option.

For most B2B companies, digital marketing must be a major part of your growth strategy. Here are some of the most common questions we get about digital marketing—and its impact.

What is digital marketing?
Simply put, it’s a term that encompasses all of your online marketing efforts. An effective digital marketing strategy often includes social media; search engine optimization (SE0); search engine marketing (SEM); content marketing (like blogs, eBooks, whitepapers, videos); a website that’s well positioned for keywords related to your industry; and the analytics to make sure your investment is paying off.

What does digital marketing mean for my company?
When done correctly, it can make a real difference in minimizing your marketing waste and maximizing your ROI.

  • It can convert awareness, engagement and interaction into buyers.
  • It can help you understand where your customers are in their buying cycles—and keep in front of them every step of the way.
  • Most importantly, it allows you to build trust with your customers, by focusing on their needs, not yours.

What makes Burns360 different?
Maybe your company has worked with agencies that promise their A-team, only to put the inexperienced, high turnover B-team players on your account. Or, perhaps, this is your first time looking into working with an agency, and you’re still trying to determine if it’s the best use of your marketing dollars.

The right digital marketing agency will sit down with you to truly understand your business; get to know your customers and their pain points; and will build a strategy that will encompass web traffic analysis, engagement, conversions, brand awareness or other marketing issues you’re struggling with.

If you think we might be the right agency for you, please contact us today. We’re happy to either advise you—or, even better, jump right in.