Moravia Sponsored Podcast Nearing 100,000 Downloads

The Globally Speaking Radio podcast was recorded for the first time in May of 2016, with a mission of giving a voice to the translation, localization and globalization industries.

Sponsored by our client, Moravia (one of the world’s top language-service providers), the podcast was the brainchild of the PR team that,...

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Cheers! Bourbon & Banter News Hub Toasts BDI’s Corridor Bar Design, Features

Burns360’s client, BDI, developed the Corridor Bar for sophisticated buyers who are passionate about good wine, premium spirits, and great design.

And the founders of Bourbon & Banter are just that. As the top online community for bourbon whiskey drinkers, this leading news hub is operated by Patrick “Pops” Garrett, who published an online review...

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KNOCKS “Socks” Competition with Social Media Blitz

Dallas entrepreneur, Branden Roark, left a successful career as a financial analyst to pursue his passion—to create a line of designer socks for fashion-forward men who wanted to put their best foot forward, both in and out of professional environments.

And that’s just what he did. Roark launched KNOCKSsocks, a line of Italian-made designer...

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PR Generates Demand for Leading Demand Generation Company

Sometimes helping our clients stand out against larger, more established competitors doesn’t require re-inventing the wheel.  When ANNUITAS, a demand generation and marketing strategy firm targeting enterprise B2B marketers, came to us to help the company gain a larger share of voice and thought leadership in its primary target markets, we went back to...

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PR Drives $8 Million Sale for a Growing Engineering Company - Burns360

PR Drives an $8 Million Sale for a Growing Engineering Company

You don’t need to be industry giant for PR to make a giant impact. When Principal Technology Inc. (PTI) found itself with declining demand for its sulfur recovery services, the Dallas-based engineering and fabrication company opted to broaden its exposure and expand into new markets.

PTI engaged us to promote its expertise and products in...

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Social Media Hits a High Point for BDI

The High Point International Home Furnishings Market is the trade show in the furniture industry. More than 2000 exhibitors and 75,000 visitors from all over the world convene in High Point, North Carolina for a five-day period to tout their latest wares—and drive sales.

BDI, the world’s largest producer of home entertainment systems, wanted to...

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Pervasive Retailing. Pervasive Creativity.

Fujitsu Transaction Solutions was the U.S. retail technology division of Fujitsu Ltd, the $40 billion Japanese information technology powerhouse. Research showed Fujitsu was a highly respected brand among U.S. retailers. But it was seen as a hardware company—not a full-service provider of groundbreaking retail solutions.

The challenge was to stress Fujitsu’s full range or retail...

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Great Content Translates to Success for Conversis

Accurate translation is an essential requirement for global brands. But in reality, it isn’t a C-level concern. When it comes to translation, most C-level managers only want three things—get it done, get it done right, and get it done cost effectively.

The pressure falls on the marketing, web and communication managers to make it...

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Teak Performance: Rebranding a Luxury Hardwood Importer

East Teak Trading Group was an established importer of teak and other hardwoods for the marine industry. For the company to grow rapidly, it needed to enter new vertical markets, including residential and commercial structures, millwork, decking, flooring and other non-marine applications. Regardless of the category, however, the common denominator was always the same—East Teak...

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Synergy Surges through Digital Marketing

Retalix was a global provider of store-level software solutions. For several years, the company held an annual users meeting known as Retalix Synergy. The conference drew hundreds of people annually who came together to network and learn more about the latest innovations in retail technology.

We had helped Retalix promote Synergy from the very beginning....

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