KNOCKS “Socks” Competition with Social Media Blitz


Dallas entrepreneur, Branden Roark, left a successful career as a financial analyst to pursue his passion—to create a line of designer socks for fashion-forward men who wanted to put their best foot forward, both in and out of professional environments.

And that’s just what he did. Roark launched KNOCKSsocks, a line of Italian-made designer socks that combined classic features with bold, colorful patterns. The only thing he lacked...

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PR Generates Demand for Leading Demand Generation Company


Sometimes helping our clients stand out against larger, more established competitors doesn’t require re-inventing the wheel.  When ANNUITAS, a demand generation and marketing strategy firm targeting enterprise B2B marketers, came to us to help the company gain a larger share of voice and thought leadership in its primary target markets, we went back to our bread and butter—traditional public relations.

Our team implemented a focused PR initiative,...

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PR Drives $8 Million Sale for a Growing Engineering Company - Burns360

PR Drives an $8 Million Sale for a Growing Engineering Company


You don’t need to be industry giant for PR to make a giant impact. When Principal Technology Inc. (PTI) found itself with declining demand for its sulfur recovery services, the Dallas-based engineering and fabrication company opted to broaden its exposure and expand into new markets.

PTI engaged us to promote its expertise and products in a number of new categories, including highly competitive energy, petrochemical, process and manufacturing sectors....

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Social Media Hits a High Point for BDI


The High Point International Home Furnishings Market is the trade show in the furniture industry. More than 2000 exhibitors and 75,000 visitors from all over the world convene in High Point, North Carolina for a five-day period to tout their latest wares—and drive sales.

BDI, the world’s largest producer of home entertainment systems, wanted to do something to draw attention over and above the relentless competition every exhibitor faces...

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Pervasive Retailing. Pervasive Creativity.


Fujitsu Transaction Solutions was the U.S. retail technology division of Fujitsu Ltd, the $40 billion Japanese information technology powerhouse. Research showed Fujitsu was a highly respected brand among U.S. retailers. But it was seen as a hardware company—not a full-service provider of groundbreaking retail solutions.

The challenge was to stress Fujitsu’s full range or retail offerings, from hardware to software, from point-of-sale to self-checkout systems, from loyalty programs to...

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Great Content Translates to Success for Conversis


Accurate translation is an essential requirement for global brands. But in reality, it isn’t a C-level concern. When it comes to translation, most C-level managers only want three things—get it done, get it done right, and get it done cost effectively.

The pressure falls on the marketing, web and communication managers to make it happen. And when multiple languages are involved, quality assurance is a very challenging issue....

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Teak Performance: Rebranding a Luxury Hardwood Importer


East Teak Trading Group was an established importer of teak and other hardwoods for the marine industry. For the company to grow rapidly, it needed to enter new vertical markets, including residential and commercial structures, millwork, decking, flooring and other non-marine applications. Regardless of the category, however, the common denominator was always the same—East Teak only targeted the high-end luxury market.

But to appeal to the highest tier of...

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Synergy Surges through Digital Marketing


Retalix was a global provider of store-level software solutions. For several years, the company held an annual users meeting known as Retalix Synergy. The conference drew hundreds of people annually who came together to network and learn more about the latest innovations in retail technology.

We had helped Retalix promote Synergy from the very beginning. But by 2011, digital marketing became the norm for promoting trade shows and...

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