Social Media

2018 has kicked off with more than its fair share of political in-fighting and scandals. And these battles aren’t just being fought in the hallowed halls of government. They’re also front and center in the digital world, with uncontrolled social media data access as one of the most serious—and potentially alarming—issues we’re all dealing with...

We all know the story. Mark Zuckerburg, a Harvard dorm room, and some new website concept called “TheFacebook” designed to bring his classmates together.

And the story doesn’t stop there. Facebook spread to other Ivy League schools, then to anyone with a college email address, and not long after, to the entire world. Celebrities have...

If you have a Twitter account or manage a few for your clients, chances are you have already discovered your newfound fortune. Once limited to 140 characters, your blank canvas has doubled to 280. Think of the possibilities! Forget the abbreviations. Add a few hashtags. Have something to say? Don’t leave anything out.

Not so...

Sometimes in the world of public relations, your clients end up on the wrong side of the news cycle. And as PR professionals, it is our job to make sure the situation doesn’t escalate, lead to revenue loss, or worst of all, damage our client’s reputation.

Trust me on this one. An excellent reputation is...

Social Media. To some B2B companies, it’s still considered the “new frontier” of marketing. And even to those who know what kind of impact social media can deliver, questions remain on how to replicate its success in a business scenario—towards lead generation.

Strangely enough, however, the typical explanations for using social media offer no real...

I was an early adopter when it comes to social media. I can recall setting up my “Top 8 Friends List” on MySpace. I updated my first Facebook status in 2005, and I’ve been condensing my thoughts into 140 characters on Twitter for nearly a decade.

With that said, social media marketing is a far...

You check in here. You post a picture there. You follow him, and you share her video. Social media strategy can seem this simple, but when the goal is to market your brand, the do’s and don’ts of social media best practices can get pretty confusing, pretty fast.

What’s more, rules and rules and regulations...

When the economy is tight, the need for creative communication strategies is at a premium, especially when it comes to luxury brands. So how do you get consumers to buy when they’re trying to budget? Try giving them more than they bargained for.

Socially conscious consumers are making a mark in modern-day marketing, and they’re...

We’ve always been told to think before we speak. But when it comes to social media, this adage proves even more integral, says Kathy Catoe, MB&A’s favorite social media guru. We think Kathy is the best in the biz. Over the years, she has definitely seen her fair share of social media blunders, and recently,...