Digital Marketing

For digital marketers, there is an innate challenge to act global, even if your business is purely local. National lines and borders mean little to the Internet at large, so many best practices and regulations implemented on a local scale can and will be implemented globally as well.

So, when the EU implemented the General...

At your office, someone may only be available to answer the phones from 8 to 5. An effective website, on the other hand, works for you 24-7. And for potential customers hesitant to pick up the phone, they can check you out with a certain level of anonymity that a phone call can’t...

Hey Alexa, what was the hottest topic at this year’s Consumer Electronics Show?

Let us answer the question for you. At CES, the biggest event for unveiling everything new in the digital device world, voice-enabled device adoption was all the rage. Ask virtually anyone who geeks out on this sort of thing. They’ll tell you...

The start of a new year. It’s a time when your newsfeed overflows with resolutions to drop a few pounds, save a little money, get more exercise, and if you’re in the marketing and communications business, it’s the season for articles forecasting the most important trends for the year ahead.

Isn’t it funny that come...

Normally when I write blogs, I avoid starting by quoting formal definitions. Why? They’re uncreative. A cop out, if you will. But today, I will break my own rule because the term “legacy system” deserves it, and from a marketing perspective, its core meaning matters.

Wikipedia says: “In computing, a legacy system is an old method, technology,...

Material design. It’s a relatively new concept Google defines as a “visual language for users that combines classic design principles with the innovation and possibility of technology.”

If that definition went in one ear and out the other, try this. Material design is a design concept that encourages visitors to a website to subconsciously take...

I want our website to rank #1.

Great! Look, there is nothing wrong with shooting for the stars, but unfortunately, you’re not the only one with this goal in mind. Before we get into how to make it happen, however, let’s start with what it actually means to hold the top spot.

The best way...

Social Media. To some B2B companies, it’s still considered the “new frontier” of marketing. And even to those who know what kind of impact social media can deliver, questions remain on how to replicate its success in a business scenario—towards lead generation.

Strangely enough, however, the typical explanations for using social media offer no real...

So, you’ve optimized your online contact forms, and now have a solid process in place to identify and capture incoming phone leads.

And guess what? It’s paying off!

You’re starting to get a few calls and submissions actually coming in through your site. Now it’s time to build off this...

These days, your number one ally in the world of business is your website.

An optimized, well laid out site with excellent content can generate tens, hundreds, or even thousands of views and clicks each day. And if you’re lucky, potential customers might even fill out a contact form or reach out to you...