Content Marketing

Author Bio: Callum is the head of marketing at Warble Media. They are a boutique website design agency in Dubbo, NSW, Australia. He is passionate about helping local small businesses achieve success with their marketing.

In the first part of this blog, I talked about the history of the AIDA (Attention, Interest, Desire...

Author Bio: Callum is the head of marketing at Warble Media. They are a boutique website design agency in Dubbo, NSW, Australia. He is passionate about helping local small businesses achieve success with their marketing.

It was 1898 when, looking for a way to optimize sales calls and amplify customer engagement, E. St. Elmo...

Normally when I write blogs, I avoid starting by quoting formal definitions. Why? They’re uncreative. A cop out, if you will. But today, I will break my own rule because the term “legacy system” deserves it, and from a marketing perspective, its core meaning matters.

Wikipedia says: “In computing, a legacy system is an old method, technology,...

Defining your brand’s value proposition is a little like trying to condense a 600-page book into a few short sentences. Hint: It’s not easy, and naturally, you’re probably worried you’re going to leave a few things out.

But just because it’s challenging, doesn’t mean you shouldn’t do it. In my opinion, a clearly defined...

Buckle up, readers. This is going to be a long one, but stick with me and you just might think it’s worth it!

Five years ago, I served on a marketing panel at LocWorld Seattle and discussed localization marketing and strategic branding.

I was excited about my topic. Others? Not so much.

Everyone else on...

Unique is one of the most moth-eaten terms in B2B marketing, right up there with world-class solutions and out of the box thinking. But when it comes to localization marketing, unique might just be the best way to describe the dilemma marketers face.

From a professional marketing perspective, localization marketing is a bit like a duck-billed...

Nothing’s more nerve-wracking than change, right?

At least, that’s how I felt. Stepping into Burns360’s doors for the first time about a year ago, I was a bundle of nerves.

Of course, with any career change, there would be a lot of new responsibilities. But, even more than that, I had a picture in my...

Carlos Hidalgo, founder and CEO of VisumCx, a customer experience strategy firm, is the author of Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

For the last six years, Carlos has also been named one of the 50 Most Influential People in Sales Lead Management, and in 2015, he...

What if I told you your voice could be on iTunes without the benefit of a record deal or even a speck of Adele’s musical talent?

What if there was a way to broadcast your expertise to thousands of potential customers across the globe without spending a penny on advertising? And what if your...

Let’s begin with a little dose of marketing heresy. Here it is—lead generation is not the Holy Grail of marketing and PR.

Qualified lead generation is the goal.

The distinction between the two isn’t just marketing speak. Generating qualified leads can literally mean the difference between a marketing strategy that succeeds or actually costs your...