Are You Ready for Material Design?


Material design. It’s a relatively new concept Google defines as a “visual language for users that combines classic design principles with the innovation and possibility of technology.”

If that definition went in one ear and out the other, try this. Material design is a design concept that encourages visitors to a website to subconsciously take...

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What’s the Problem with Localization Marketing? Part Three of Three: Defining Your Value Proposition


Defining your brand’s value proposition is a little like trying to condense a 600-page book into a few short sentences. Hint: It’s not easy, and naturally, you’re probably worried you’re going to leave a few things out.

But just because it’s challenging, doesn’t mean you shouldn’t do it. In my opinion, a clearly defined...

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What’s the Problem with Localization Marketing? Part Two of Three: Engaging Potential Buyers


Buckle up, readers. This is going to be a long one, but stick with me and you just might think it’s worth it!

Five years ago, I served on a marketing panel at LocWorld Seattle and discussed localization marketing and strategic branding.

I was excited about my topic. Others? Not so much.

Everyone else on...

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What’s the Problem with Localization Marketing? Part One of Three: Defining the Dilemma


Unique is one of the most moth-eaten terms in B2B marketing, right up there with world-class solutions and out of the box thinking. But when it comes to localization marketing, unique might just be the best way to describe the dilemma marketers face.

From a professional marketing perspective, localization marketing is a bit like a duck-billed...

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Turn Web Traffic into Business with Google Search Console


I want our website to rank #1.

Great! Look, there is nothing wrong with shooting for the stars, but unfortunately, you’re not the only one with this goal in mind. Before we get into how to make it happen, however, let’s start with what it actually means to hold the top spot.

The best way...

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Hurricane Harvey and the Power of Social Media


This past week, I realized I was a very lucky man.

Being in Dallas, we’ve avoided most all of the brunt of Hurricane Harvey. Other than light rain and some slight winds, we didn’t really feel it at all.

But I kept getting message after message after message asking if I was alright. From family...

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The Show Must Go On


Sometimes in the world of public relations, your clients end up on the wrong side of the news cycle. And as PR professionals, it is our job to make sure the situation doesn’t escalate, lead to revenue loss, or worst of all, damage our client’s reputation.

Trust me on this one. An excellent reputation is...

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The City of Hope: Embracing Innovation, Advancing Communication


Last week, I had the privilege of being a part of a Women’s Health Initiative Tour at the City of Hope in California. Ranked as one of “America’s Best Hospitals” in cancer research by U.S. News & World Report, City of Hope is one of the nation’s leading research and treatment centers...

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The PR Pitfalls of Newswires


It’s written, it’s edited, and it’s ready to go. Just like that, through the magic of the modern-day PR newswires, you’ve just sent the press release you’ve worked on for months to every news outlet worth its weight in mere seconds. Your job here is done, right?

Wrong.

Electronic newswires make it a breeze to...

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Digital Lead Generation Series, Part Four: Social Media


Social Media. To some B2B companies, it’s still considered the “new frontier” of marketing. And even to those who know what kind of impact social media can deliver, questions remain on how to replicate its success in a business scenario—towards lead generation.

Strangely enough, however, the typical explanations for using social media offer no real...

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