Digital Lead Generation Series, Part Four: Social Media

Social Media. To some B2B companies, it’s still considered the “new frontier” of marketing. And even to those who know what kind of impact social media can deliver, questions remain on how to replicate its success in a business scenario—towards lead generation.

Strangely enough, however, the typical explanations for using social media offer no real...

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Digital Lead Generation Series, Part Three: Ads

So, you’ve optimized your online contact forms, and now have a solid process in place to identify and capture incoming phone leads.

And guess what? It’s paying off!

You’re starting to get a few calls and submissions actually coming in through your site. Now it’s time to build off this...

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Digital Lead Generation Series, Part Two: Calls

These days, your number one ally in the world of business is your website.

An optimized, well laid out site with excellent content can generate tens, hundreds, or even thousands of views and clicks each day. And if you’re lucky, potential customers might even fill out a contact form or reach out to you...

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Digital Lead Generation Series, Part One: Forms

“At the end of the day, it all comes down to leads.”

It’s a simple enough concept—your marketing strategy, your tactics, your team and your results should eventually generate leads and sales for your company; otherwise, why invest anything in marketing at all?

But how do B2B companies in the digital age actually generate qualified...

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Don’t Let Your Marketing Stack Stack the Odds Against Your Marketing

The marketing stack. Also known as the marketing technology stack or your “mar-tech” stack. Whatever you call it, it is valuable and something that will become far more commonplace (and important) in the future.

Put simply, your marketing stack is the suite of software your marketing team uses to do their job more effectively. For...

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Four Signs You’re Not Ready for Marketing Automation

If you don’t even know what marketing automation is, don’t fret. Most 2017 marketing trend reports show that about 50% of companies today either don’t use marketing automation or don’t know anything about it. In the B2B sector, the numbers aren’t much better. Somewhere around 45% of companies are in the dark.

With that said,...

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Conversations with Innovators — Q&A with Jennifer Green of Burns360

This interview was originally posted on


This week we are talking with Jennifer Green-Moneta, Executive Vice President and Managing Partner of Burns360, an integrated digital marketing and PR agency with a special focus on business-to-business (B2B) companies. Jennifer brings more than 25 years in media relations, marketing communications, and...

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In-House or Agency? Why Success in Marketing Needs Both

Nothing’s more nerve-wracking than change, right?

At least, that’s how I felt. Stepping into Burns360’s doors for the first time about a year ago, I was a bundle of nerves.

Of course, with any career change, there would be a lot of new responsibilities. But, even more than that, I had a picture in my...

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Help Us Tell Your Story

If there is one thing I’ve learned from working on both the journalism and the public relations sides, it is this. Everyone has a story to tell.

In the television news business, each day was a battle to convince everyone from severe weather victims to people trying to do a little good in the...

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Want to Close More Sales With Digital? Talk to People, Not Machines.

About a year-and-a-half ago, Google lowered the boom on digital marketing and PR managers for stuffing press releases, advertorials and guest posts with too many hyperlinks. From that day on, too many hyperlinks with nothing worthwhile to add actually penalized—instead of increased—your SEO ranking.

It was a big shock at the time because for years...

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