SSL: What You Need to Know to Keep Your Online Visitors Safe


Every time a potential or established customer visits your website and shares personal information (like a credit card number, account login details, or even fills out a form), rest assured, there is someone out there who would love to get their hands on that data.

Fortunately, your visitors aren’t defenseless as long as you prioritize a three-letter acronym that can be your greatest ally on the World Wide Web....

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Demand Generation Myths, Mistakes and Mastery:
A Conversation with
Carlos Hidalgo


Carlos Hidalgo, founder and CEO of VisumCx, a customer experience strategy firm, is the author of Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

For the last six years, Carlos has also been named one of the 50 Most Influential People in Sales Lead Management, and in 2015, he was recognized by Onalytica as the “Most Influential Person in B2B Marketing in North...

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Is This Thing On? Why Podcasting Should Be In Your Content Marketing Strategy


What if I told you your voice could be on iTunes without the benefit of a record deal or even a speck of Adele’s musical talent?

What if there was a way to broadcast your expertise to thousands of potential customers across the globe without spending a penny on advertising? And what if your company became a go-to resource for job-related news and information for your current—and potential—customers?...

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When Does Search Engine Optimization Stop Being Optimal?


Let’s get real for a second: Search Engine Optimization (SEO) is a tricky subject.

Think about it. By saying “this content is absolutely optimized for search engines,” you’re effectively claiming you have successfully told some of the most comprehensive pieces of algorithm in the world that your content is more valuable than anyone else’s.

That’s a tall order for anyone. Which is reason number one why I personally don’t...

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B2B Brand Strategy: How to Communicate Your Value-Added Proposition


I heard once that “luxury” was the most over-used word in marketing. Everything from apartments, to homes, to cars, to vacations and to (fill in the blank) always offers a level of “luxury” any sane buyer would want.

But if it came to a vote, I would actually rank “luxury” as the second-most overly used term in marketing. Without a doubt, my vote would go to “brand” as the...

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Why Magazines Still Matter When Marketing Home Furnishings

Why Magazines Still Matter When Marketing Home Furnishings


When it comes to print journalism, here are some facts for you. As someone who’s been pitching writers and reporters for more 20 years, let me warn you, they aren’t pretty.

  • In 2014, 91 U.S. and Canadian-based magazines ceased publication, up from 51 closures in 2013.
  • In 2015, budget cuts forced the U.S. political magazine National Journal to end its 46-year-old print publication and go completely online.
  • On...

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Take a Closer Look at the Power of Video Testimonials


“Being powerful is like being a lady. If you have to tell people you are, you aren’t.”

Ever heard it? It’s a quote from former British Prime Minister Margaret Thatcher. While it’s meaning is up for interpretation, I hear it like this: people who talk the most about their accomplishments are usually the ones who have the greatest insecurities.

But when it comes to business, talking about yourself and...

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(Un)dress Rehearsal: Throw Your Video Production Script Away


In the movies, a lot of the most iconic scenes were never supposed to make the big screen at all. They were ad-libbed—the result of actors masterfully playing their roles to outshine a carefully crafted script.

But if you don’t have millions in your video production budget, Matt Damon isn’t too likely to appear in any of your digital marketing or social media videos (crafting a 3-minute...

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Knowing a Little Website Development Lingo is Worth a Lot


Every business owner knows a website can have a huge impact on driving customer demand, loyalty and sales. But to get the greatest benefit from your online presence, what should you consider as far as your website development strategy and costs are concerned?

When you sit down with a web developer, you’re likely to hear a lot of buzzwords, acronyms and marketing terms that, if you’re not a techy...

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2017 Digital Marketing Trends: Welcome the Year of Interactivity


The first quarter of a new year is always the most exciting for me because it represents opportunity. Everyone is looking for new ways to innovate, and digital marketing trends are at the top of the list.

Based on the technology that 2017 is set to bring us, there are more ways to connect with your relevant stakeholders than ever before. Now that we’ve optimized for search engines and...

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