In-House or Agency? Why Success in Marketing Needs Both


Nothing’s more nerve-wracking than change, right?

At least, that’s how I felt. Stepping into Burns360’s doors for the first time about a year ago, I was a bundle of nerves.

Of course, with any career change, there would be a lot of new responsibilities. But, even more than that, I had a picture in my head of how agencies work.

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Help Us Tell Your Story


If there is one thing I’ve learned from working on both the journalism and the public relations sides, it is this. Everyone has a story to tell.

In the television news business, each day was a battle to convince everyone from severe weather victims to people trying to do a little good in the world that their perspective mattered

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Want to Close More Sales With Digital? Talk to People, Not Machines.


About a year-and-a-half ago, Google lowered the boom on digital marketing and PR managers for stuffing press releases, advertorials and guest posts with too many hyperlinks. From that day on, too many hyperlinks with nothing worthwhile to add actually penalized—instead of increased—your SEO ranking.

It was a big shock at the time because for years it was considered best practice

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Digital ROI 101


“How much does digital marketing actually contribute to our bottom line?”

Early in my career, these were words that sent chills down my spine.

I was hardly the first marketer to be asked that question. And for decades, the answer has always been some version of John Wanamaker’s century-old quote about advertising:

“Half the money I spend on advertising is

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SSL: What You Need to Know to Keep Your Online Visitors Safe


Every time a potential or established customer visits your website and shares personal information (like a credit card number, account login details, or even fills out a form), rest assured, there is someone out there who would love to get their hands on that data.

Fortunately, your visitors aren’t defenseless as long as you prioritize a three-letter acronym that can

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Demand Generation Myths, Mistakes and Mastery:
A Conversation with
Carlos Hidalgo


Carlos Hidalgo, founder and CEO of VisumCx, a customer experience strategy firm, is the author of Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

For the last six years, Carlos has also been named one of the 50 Most Influential People in Sales Lead Management, and in 2015, he was recognized by Onalytica as

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Is This Thing On? Why Podcasting Should Be In Your Content Marketing Strategy


What if I told you your voice could be on iTunes without the benefit of a record deal or even a speck of Adele’s musical talent?

What if there was a way to broadcast your expertise to thousands of potential customers across the globe without spending a penny on advertising? And what if your company became a go-to resource

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When Does Search Engine Optimization Stop Being Optimal?


Let’s get real for a second: Search Engine Optimization (SEO) is a tricky subject.

Think about it. By saying “this content is absolutely optimized for search engines,” you’re effectively claiming you have successfully told some of the most comprehensive pieces of algorithm in the world that your content is more valuable than anyone else’s.

That’s a tall order for anyone.

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B2B Brand Strategy: How to Communicate Your Value-Added Proposition


I heard once that “luxury” was the most over-used word in marketing. Everything from apartments, to homes, to cars, to vacations and to (fill in the blank) always offers a level of “luxury” any sane buyer would want.

But if it came to a vote, I would actually rank “luxury” as the second-most overly used term in marketing. Without a

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Why Magazines Still Matter When Marketing Home Furnishings

Why Magazines Still Matter When Marketing Home Furnishings


When it comes to print journalism, here are some facts for you. As someone who’s been pitching writers and reporters for more 20 years, let me warn you, they aren’t pretty.

  • In 2014, 91 U.S. and Canadian-based magazines ceased publication, up from 51 closures in 2013.
  • In 2015, budget cuts forced the U.S. political magazine National Journal to end

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